The install
Shopify SEO is becoming product-data SEO. We install the catalog data Google and AI shopping engines actually read. Twelve published deliverables. Billy answers every email. 8 installs per week, every week.
14-day Walk-Away Guarantee · One-time fee · 8 installs available this week
Who it's for
What's included
What's NOT included
Every row is a real file change on your store. Each one closes a documented gap between Catalog eligibility and AI shopping visibility.
Eligibility check and product-data gap report across your full catalog, against Shopify's published Catalog requirements (Starter+, US/Canada shippable, no Unlisted, price > $0). 3
Title, Description, Type, Vendor, Collections, Tags, Variants (incl. Option name), Barcode (ISBN/UPC/GTIN), and External product URL gap report — the exact fields Shopify documents as AI-readable. 4
Top 10 products rewritten with detailed specifications, comparison information, sizing/material/care, and policy references — the seven fields Shopify lists for AI visibility. 2
Structured comparison and spec sections added lower on each top-10 PDP so AI agents can quote them without scraping the wrong block. 2
Theme structured-data audit covering Product, Offer, Review, Brand, Organization; gaps backfilled via theme.liquid custom JSON-LD where the theme is silent. 1
Cleanup of /products/ vs /collections/products/ duplication leveraging Shopify's auto-canonical tags; orphan URLs identified. 1
Preserves Shopify's Liquid template (so default rules update automatically), restores AI-bot access if it was blocked by an old app, validates GPTBot / ClaudeBot / PerplexityBot / Google-Extended. 5
sitemap.xml verified at example.com/sitemap.xml, submitted to Google Search Console and Bing Webmaster — including any international-domain sub-sitemaps. 6
Free first-party Shopify Knowledge Base app installed, auto-generated FAQs reviewed against your language / shipping / return / customer-account settings, manual FAQs added for the questions your support inbox actually receives. 7
Returns, shipping, contact policies audited and rewritten so AI agents reference accurate information — Shopify's own AI doc recommends keeping policies complete and current. 4
Alt text and filename cleanup for top 50 product images. Note: Shopify can't rename uploaded image files — we'll flag the ones that need to be re-uploaded. 8
Live prompt tests across ChatGPT, Perplexity, Gemini, Copilot. Agentic Storefronts admin page configured. 30-day Catalog visibility report scheduled (delivered day 37). 9
The clock starts the day you confirm the kickoff email and grant staff access. Every day ends with a short note: what shipped, what needs your sign-off.
Day 1
Catalog audit
We open your Shopify admin, run the full Catalog eligibility check, document every PDP gap against Shopify's recommended AI fields, capture the current state of robots.txt.liquid and theme schema, and ship the audit to you before any change goes live.
Day 2
PDP rewrites
Top 10 PDPs rewritten as proposals. Detailed specifications, comparison blocks, sizing / material / care, price and availability all formatted so an AI agent can quote them. You sign off before any rewrite goes live on the store.
Day 3
Schema + robots.txt.liquid
Product / Offer / Review / Brand / Organization schema audited via theme.liquid; gaps backfilled with custom JSON-LD. robots.txt.liquid restored to Shopify's recommended Liquid template if it was hand-edited. GPTBot, ClaudeBot, PerplexityBot, Google-Extended access verified.
Day 4
Knowledge Base FAQ feed
Shopify Knowledge Base (free first-party app) installed if you don't have it yet. Auto-generated FAQs reviewed from Language, Customer account, Shipping & delivery, and Return rule settings. 8–15 manual FAQs added based on the questions your support inbox actually gets.
Day 5
Policies + collections
Returns, shipping, contact, privacy, terms policies audited and rewritten where they leave AI agents guessing. Collection architecture cleaned — /products/ vs /collections/products/ duplication resolved via canonical hygiene; orphan URLs flagged for redirect.
Day 6
Prompt tests
Live AI shopping tests: we run the prompts your category actually gets asked. ChatGPT shopping, Perplexity shopping, Gemini / Google AI Mode, Microsoft Copilot. Where you're not surfacing yet, we log the most likely reason against Shopify's published fields list.
Day 7
Handoff + 30-day report setup
Loom walkthrough of every change. Agentic Storefronts admin page configured. GSC and Bing Webmaster verified. 30-day Catalog visibility report scheduled. We send the "revoke our staff access" note. The 14-day Walk-Away Guarantee window opens.
Day 37: the 30-day Catalog visibility report lands — first real data on whether the install moved AI shopping visibility.9
The total time on your side is about 90 minutes spread across the seven days. Most of it is signing off on PDP rewrites.
Public URL of the store we're working on. If you have multiple international domains, all of them — each gets its own sitemap.6
A staff account (we send a limited-permission template) with permissions for Apps, Themes, Online Store, and Content. We never need your owner login. You revoke us on day 7.
Free first-party Shopify app, no paid tiers. We install it on day 4 if you don't already have it.7
Your top 10 products, the 3 most common support questions, your category competitors (so we know which AI prompts to test), and the one thing you want quoted by ChatGPT if it had to pick one.
Logo, primary product images, your domain's Google Search Console + Bing Webmaster credentials (or your permission for us to add them).
Names and brand details redacted. One section of one merchant's day-1 audit, in the format you'll get. The full deliverable runs 8–14 pages.
Audit excerpt — PDP AI-readability gap report
GAP Detailed product specifications. 7 of 10 reviewed PDPs are missing the specs Shopify documents as AI-readable (materials, dimensions, weight, country of origin, key features). Currently appears only in the variant title.
GAP Comparison information. 0 of 10 PDPs have a comparison block lower on the page. Shopify recommends comparison information with similar products as one of seven AI-visibility fields.2
OK Product images and alt text. All 10 reviewed PDPs have at least 1 product image. 8 of 10 have descriptive alt text; 2 are using the filename as alt.
GAP Sizing / material / care. 4 of 10 apparel PDPs are missing the sizing block. Shopify lists sizing guides as material for AI visibility.2
RISK Manufacturer copy. 3 of 10 PDPs use product descriptions copied verbatim from the manufacturer's site. Shopify warns directly against this practice in its own SEO guidance.1
OK Barcode / GTIN. All 10 PDPs have a populated Barcode field (UPC). Catalog reads this directly.4
GAP Policy references. 0 of 10 PDPs link to the returns policy from the body of the description. Shopify recommends keeping policies "complete and up-to-date" so AI agents reference accurate information.4
Three paths. DIY works if you have the time. SEO apps work too, for the half of the surface they reach.
| What needs doing | DIY | Shopify SEO app ($99–$200/mo) | ShopifyRanked ($499 once) |
|---|---|---|---|
| Catalog eligibility audit | Read Shopify docs, check each product against the requirements. | Some apps surface eligibility flags. | Day 1 of the install. Full product-level report. |
| Title / meta description / URL hygiene | Doable by hand if you're organised. | Yes — this is what apps do best. | Included; we cap titles at the 60-char recommended length, 70-char max.1 |
| PDP rewrites for AI-readable fields | Hours per product. Risk of accidentally duplicating manufacturer copy. | App suggests; you still write the copy. | We write all 10 rewrites as proposals; you approve before publish. |
| robots.txt.liquid audit + restore | Requires Liquid familiarity and Shopify's warning is “loss of all traffic” if done wrong.5 | Most apps do not edit robots.txt.liquid. | Day 3 of the install. We keep Shopify's Liquid template. |
| Knowledge Base FAQ feed | You install the free app, write FAQs manually. | Apps do not write Knowledge Base FAQs for you. | Day 4 of the install. Manual + auto-generated review. |
| Schema gaps (Brand, Review, FAQ, Organization) | Hand-edit theme.liquid with custom JSON-LD blocks. | Some schema apps; risk of duplicate-emit conflicts. | Day 3 schema audit; we resolve duplicate-emit if any. |
| Live AI shopping prompt tests | Run them yourself; record results. | Not in scope for SEO apps. | Day 6 of the install across ChatGPT, Perplexity, Gemini, Copilot. |
| 30-day visibility report | Manual GSC + Bing + Catalog admin review. | Some apps show dashboards. | Day 37 report. Real number, against day-0 baseline. |
| Total time on your side | 40–60 hours over 2–4 weeks. | 1–2 hours/month, indefinitely. | ~90 minutes across 7 business days. |
| Total cost (12 months) | $0 + your time at whatever it's worth. | $1,200–$2,400/year, every year. | $499. Once. Never again. |
Slot calendar
Slot opens reset every Monday. If this week is full, your install starts the following Monday. We email you when the slot is locked.
For the full site-wide FAQ (18 questions), see /faq/.
Hydrogen sites get a tailored version of the install. The theme.liquid edits do not apply, but the Catalog audit, product field completeness, Knowledge Base setup, AI prompt tests, and visibility report do. Note that Grow SEO, Shopify's early-access AI suggestions tool, is not compatible with Hydrogen — we work around that.
Yes — the free Catalog Readiness Audit at /audit/ ships in 24 hours with a redacted excerpt of the same audit you get on day 1 of the paid install.
Never. You add us as a staff member with permission for Apps, Themes, Online Store, and Content. You revoke us on day 7.
Because retainers are a business model, not a need. Most of what makes a Shopify store invisible to AI surfaces is a finite list of missing fields, missing schema, missing FAQs, and missing policies. Once they're installed, they stay installed. We refuse to bill you forever for work that was finished in week one.
No, and anyone who guarantees that is lying. Shopify Catalog feeds eligible products into ChatGPT, Perplexity, Gemini, Copilot, and Shop — but the AI surfaces decide what to recommend. We make your catalog readable; we cannot force a recommendation engine to recommend you.
Catalog excludes anything that violates Shopify's Acceptable Use Policy or contains "sensitive content, such as mature content." If your store falls into that bucket, the install is still useful for classical SEO and Knowledge Base, but the AI shopping half won't apply. 3
No. Audit ships day 1, PDP rewrites are proposals before they go live, schema and robots changes are documented in the day-7 Loom. The Loom is your reversal map if you ever want to roll something back.
14-day Walk-Away Guarantee. Full refund. No forms. One email. For 14 days after handoff, email [email protected] with the subject "Walk away" and we refund 100%. No discovery call, no retention attempt, no forms. The deliverables stay on your store.
Founder
Ten years building ecommerce sites by hand from Ravensburg, Germany — over a thousand shipped. ShopifyRanked is the install I built when Shopify Catalog rolled out and merchants who didn't notice started getting skipped by AI shopping. I send every email, do every theme edit, and record every Loom myself.
More about the work I've done before ShopifyRanked on the founder page.
Ready when you are.
Shopify Catalog now syndicates eligible products into Shop, ChatGPT, Perplexity, Gemini, Copilot, and agentic storefronts. Catalog eligibility does not equal AI visibility.
14-day Walk-Away Guarantee. Full refund. No forms. One email.